SEO Audit Service, Technical SEO & GA4 Setup
Running paid traffic into a page that doesn’t convert is pouring money into a bucket with a hole in it. An SEO audit finds the hole. Proper tracking tells you it was there.
Most businesses skip the audit because the site seems fine and the GA4 is technically installed. Seeming fine and being optimised are different things. Technically installed and correctly configured are different things. The gap between those two pairs is where most of the budget goes.
TL;DR: Sitehave’s SEO audit service covers technical SEO, on-page review, Core Web Vitals, and a prioritised action plan. GA4 setup service and conversion tracking setup configured and verified for WordPress, Shopify, and GoHighLevel. Free preliminary audit first.
What Getting It Wrong Costs
A SaaS company had a genuinely useful lead magnet — a PDF people actually wanted — gated behind a form. Downloads were low. They assumed the offer wasn’t good enough.
The form had seven fields: first name, last name, company, company size, job title, email, and phone number.
We cut it to first name and email. Downloads tripled in the first week. Same offer. Same traffic. Same page. Just less friction.
The data would have shown this in twenty minutes — if the form submission event had been correctly configured and someone had looked at it. That’s what a proper SEO audit and conversion tracking setup does. It tells you what’s actually happening, so you stop guessing.
What the Work Actually Covers
Most GA4 implementations record sessions and pageviews. That’s roughly 30% of what GA4 is built to do.
A complete GA4 setup service includes:
E-commerce tracking setup.
For Shopify and WooCommerce: purchase events, add-to-cart, begin-checkout, and revenue attribution — tested with real transactions. Because the snippet being present and the data being correct are not the same thing.
Cross-domain tracking.
If your site and booking tool or checkout are on different domains, sessions restart at the handoff without explicit configuration. Most implementations don’t have it. Every attribution decision downstream from that is wrong.
Google Ads and Search Console linking.
Both connected, verified, and conversion data flowing back into campaign reporting. These don’t link automatically.
Google Tag Manager setup.
Audited if existing. Built if not. Confirmed nothing stopped firing after the last site update. (Something usually did.)
Conversion Tracking Setup: What "Working" Actually Means
Purchase event fires but revenue value doesn’t pass through. Form submission event counts thank-you page refreshes as conversions — inflating the number by 30%. Phone click fires on desktop but not mobile, where most enquiries actually come from.
None of these produce errors. They just make the data wrong, quietly, until someone checks.
Conversion tracking setup means testing every event with real interactions, confirming values are passing correctly, and verifying the numbers in GA4 match what’s actually happening. Not assumed. Confirmed.
The Questions We Get Every Time
If you’re making marketing decisions from your current analytics, it’s worth confirming the data is right. The preliminary audit is free and takes 30 minutes.
Sometimes the tracking is mostly correct. Occasionally it’s completely right. It’s rarely both.