Shopify Maintenance Service and Conversion Optimization

Shopify is stable. That’s the pitch. That’s also the problem — “stable” gets mistaken for “maintained,” and most Shopify stores haven’t been actually looked at since someone clicked publish on the theme.

A client was spending $3,000 a month on Google Ads. Plenty of clicks. Almost no sales. They came asking for a redesign. We ran the audit first.

No headline above the fold. CTA buried in the footer. Nine-field form. We changed three things. Conversions went up before the redesign was even started. Same traffic. Different store.

TL;DR Sitehave’s Shopify support service covers theme updates, app audits, checkout testing after every update, speed optimisation on product pages, ecommerce tracking validation, and monthly reporting. Free audit first. Fixed quote after.

Shopify store maintenance and conversion optimisation

What Shopify's Hosting Doesn't Cover

Shopify keeps the store online. It does not test your checkout after an app update. It does not flag when your abandoned cart sequence stopped triggering because an app updated its integration. It does not tell you your mobile conversion rate is 60% lower than desktop even though the store looks fine on your own phone, in your own WiFi, on a screen you’ve looked at a hundred times.

That’s what a Shopify maintenance service covers. None of it is automatic.

Theme updates and compatibility checks.

New Shopify releases and app compatibility tested on a duplicate before touching the live store. App updates break themes more often than the app developers would like anyone to know.

App audits.

Most Shopify stores accumulate apps the way WordPress accumulates plugins — one at a time, each adding load time, until the store is carrying 400KB of third-party scripts before a single product image loads. Audited quarterly. Anything not earning its weight gets cut.

Checkout testing after every update.

Every update. Not assumed. Confirmed. The checkout is the one place you cannot afford to find out something broke because a customer mentioned it.

Shopify conversion optimization.

Speed audits on product pages and collection pages — not the homepage, which is almost never where the transaction happens. A 1-second delay in page load reduces ecommerce conversions by roughly 7%. On a store doing $30k a month, that’s around $2,100 in monthly revenue sitting on the table.

Ecommerce tracking setup and validation.

GA4 purchase events, add-to-cart, begin-checkout, and revenue attribution — checked monthly. A theme update or app change can silently break a tracking tag that was working fine the week before. Three months of ad spend decisions made on broken data is a real thing that happens.

Monthly reporting.

What updated, what the speed audit found, what the tracking looks like. Not a dashboard.

Who This Is For

DTC brands

running paid traffic who need their tracking accurate and their checkout functional after someone clicks an ad. The ad is doing its job. The store needs to do its.

Independent Shopify stores

with no dedicated technical resource watching what happens when apps update. Which is most of them.

Shopify Plus merchants

with custom checkout logic or multiple markets where monthly maintenance is a risk management decision.

If you’re not sure what category you fall into, the audit will tell you.

30+

SITE MAINTAINED

Free

SITE AUDIT, NO COMMITMENT

Since 2020

UK · US · SE-ASIA

What It Costs

Standard Shopify maintenance: $250–$500/month.

Shopify Plus with custom integrations: $400–$700/month.**

Free audit first. Fixed quote after

The Questions We Get Every Time

Theme updates tested on a duplicate, app audits for load time impact, checkout testing after every update, Core Web Vitals audits on product pages, ecommerce tracking validation, content updates, and monthly reporting.

Shopify handles hosting and platform updates. It doesn’t test your checkout after an app change, audit your app stack, validate your tracking, or run speed audits on product pages. Those are the parts that break quietly.

Speed audits on product pages and checkout. App stack review. CTA and form friction review. Tracking validation. Finding where the store is losing visitors who were ready to buy — and fixing it before it costs another month.

Configuring and validating GA4 purchase events, add-to-cart, begin-checkout, and revenue attribution. Verified with real test transactions — not assumed to work because the snippet is present.

End-to-end automation of the lead handling process — from form submission through delivery, nurturing, booking, and pipeline progression. No lead sits unworked because the next step wasn’t built.

Give us a shout. The audit takes 30 minutes, costs nothing, and we’ll show you exactly where the gaps are. There are usually a few.

Ready to Stop Hoping Nothing Breaks?

We audit the site first, quote in writing, and start work when you’re ready. If things are genuinely fine, we’ll say so. We just haven’t had to say it that many times.

Book a Free Site Audit
30 minutes. No commitment. We’ll tell you exactly what we find.